Owning an Internet business comes with a lot of highs and lows. Not only do you have the task of bringing in consumers that want to buy your product, but you also have to follow through with providing those consumers the security they have come to expect from retail websites. If it does not look like they can trust your website, there is little chance they will be buying anything from your site.
The easiest way to put the confidence back in your customers is to buy SSL certificates for your retail website. An SSL certificate is shows every visitor to your site that any information they provide to you will be properly encrypted and protected.
There are a number of options when it comes to purchasing SSL certificates. If you are a small startup with a tight budget, you may want to check out economy packages that provide basic security to keep your customers happy. If you have a little more room in your budget, most businesses buy a certificate that not only verifies your domain, but also provides high-level validation for your customers. You may also be able to verify your organization with this option.
Higher end businesses that either want maximum protection for their customers or can simply afford the best security features will want to look for SSL certificates that give you all the verification and protects of less expensive certificates, but with added benefits. High-end SSL certificates may also include the option to protect subdomains which include important areas of the site such as your payment information pages and your shopping cart. These options may also a green browser bar–giving your customers instant recognition that doing business with your site will be safe.
Even if you need to start off small, SSL certificates can be renewed and upgraded to meet you needs in the future. It is important to maintain your security levels so that your customers will not lose confidence in your business. If there is a breach of security due to an expired certificate, you may lose customers that you cannot get back. Make your SSL certificate a priority for your company’s online security and you will not have to worry about losing any customer due to safety concerns.