If you are hoping that your customers are going to buy products from your site, you have to make it easy for them to do so. Having a shopping cart on your site that makes it possible to pick an item, put it in the cart and checkout immediately enables customers to make their purchase without a lot of hassle. This can lead to increased sales and more revenue for your company.
Fewer Steps Equals More Sales
A customer is only going to be so patient before giving up on an attempt to make a purchase. By limiting the number of steps that it takes to checkout, you increase the odds that the customer is going to complete the entire process and make a purchase. Studies indicate that limiting the checkout process to three steps or fewer is ideal for making sure that your site doesn’t suffer from excessive shopping cart abandonment.
Keep the Customer on Your Site
The last thing that you want to do is take your customer to a third-party site. If the customer is taken off the site where he or she was making a purchase, that customer could think that he or she is being taken to a spam site or another unsecure location. In the event that you have to redirect a customer to another site to complete the purchase, make sure that the customer is told this ahead of time.
Offer a Variety of Payment Options
Customers like to be able to choose how they pay. While some may prefer to pay with a credit card, others may find it easier to pay with a PayPal account because they would rather use cash. Giving your customers the power to tell you how they are going to pay increases the ease and convenience of the shopping experience for the customer and increases the odds that the customer will follow through with the sale.
If your company needs a shopping cart solution for its website, you can check out 1ShoppingCart or other eCommerce tools that will help your company increase sales and keep customers happy throughout the checkout process.