If you go to school to get UF’s social media marketing degree or a similar degree from another institution, you are going to learn about a variety of things, from how social media has changed over the years to the best ways to interact with customers and critics. The Internet dominates the business world, and knowing how to use it to your advantage can be huge for your own company or for a company that you work for. One of the biggest things that you are going to learn is how closely your social media sites are tied to your branding efforts.
After all, branding is just creating an image for the world to see, based on what you want your company to look like and what you think your customers are going to connect with. You can see how this is different in many industries, even for companies that compete with one another. Two car companies that make off-road style vehicles may technically be targeting the same market, for instance, but one might brand themselves more as a company that allows people to have fun and explore the world, while another might brand itself as a tough, dependable and historical company that is part of America’s identity.
Everything that a company does relates to this type of branding and image projection, but social media is now one of the premier ways to approach this. Every post that is made has to re-enforce the brand and build it up. If the company decides to try to change the way that they are viewed, the first place that these changes will show up is on a social media site. This is where many customers and potential customers will learn about the company and connect with it.
As you get your social media degree, you will need to learn about strategies for branding that have shown to be consistent and reliable over the years. You want to avoid mistakes that could set the brand back and learn how to bring that image to every single thing that you do online. At the same time, you will learn to be innovative and creative. The world of online communication is nothing like it was ten years ago, and it will be very different a decade from now. Social media professionals need to learn how to anticipate this and adapt.